Problem

TutorPanda needed to build a consistent customer acquisition system from scratch, with a clear understanding of its target customers, customer journey, and most effective digital marketing channels.

Solution

Demand Scalers mapped the customer journey and developed a digital acquisition system around it, including a website, lead capture form, and content strategy. The lead capture form offered a free trial lesson and converted 5% of website visitors. The content strategy combined short-form content on Facebook with longer, thought-driven articles on the website. Customer value analysis also revealed that one segment booked an average of 15.3 lessons, compared with 4.8 for upper secondary students. Based on this insight, acquisition efforts and messaging were refocused on the higher-value segment.

Results

• Grew monthly revenue from €1,000 to €2,500 during a rapid growth phase.
• Acquired 30 active customers through organic marketing.
• Reached 2,000 monthly active website visitors.