Problem

Café Niemi needed to grow sales and brand awareness across three locations while maintaining strong profitability. The business also needed a more structured approach to marketing, sales, and daily operations.

Solution

Demand Scalers supported growth across three café locations, overseeing sales, marketing, and day-to-day operations while coordinating a four-person team. The strategy combined brand-awareness content with direct-response campaigns designed to drive measurable sales. Packaged offers and events created additional reasons for customers to visit, including a free-drink promotion for mothers using the code “mom.” Shared across multiple local Facebook groups, the campaign became the strongest-performing promotion. Trackable discount codes also helped connect marketing activity to sales.

Results

• Coordinated a four-person team across three café locations.
• Achieved a 30% profit margin across all three locations.
• Generated approximately €20,000 in profit over the summer.