Problem

Simplex Wireless wanted to grow demand in the competitive US IoT connectivity market. Demand Scalers was brought in to build a more structured, performance-driven approach to content, paid advertising, and website conversion.

Solution

Demand Scalers developed a demand-generation system spanning organic and paid channels. The content strategy covered seven categories, informed by keyword research, competitor analysis, and customer conversations, with a focus on top-of-funnel content to increase traffic and generate demand. By analyzing support ticket conversations, Demand Scalers identified recurring customer questions and turned them into targeted content, which became the primary driver of organic growth.

On the paid side, campaigns were managed across five advertising platforms, with investment concentrated on Google Ads after it demonstrated the strongest cost-per-lead and customer lifetime value among the channels tested. Website conversion and lead capture were also optimized to turn more traffic into qualified leads. AI-assisted workflows accelerated content production, creating capacity for additional formats and campaigns.

Results

Doubled qualified leads in six months.

Organic leads increased from 14 to 40 per month in six months (+186%).

Achieved a $20 cost per lead through Google Ads.