Problem

Mango Talent needed to build a creator roster and secure brand partnerships from scratch. The agency needed a compelling commercial offer that would reduce friction for brands while creating opportunities for Finnish TikTok creators.

Solution

Demand Scalers founded and developed a talent management agency, building a roster of around five Finnish TikTok creators. The business model relied on creator-side commissions rather than fees charged to brands, enabling a 0% brand commission offer that lowered the barrier to collaboration. A targeted cold email campaign of approximately 100 emails introduced fashion brands to the roster, showcasing creator metrics and a straightforward, low-friction partnership offer. The business model was also benchmarked against leading US talent management agencies to identify opportunities for differentiation.

Results

• Secured brand deals with Junkyard, INUIKII, and NAKD within the first month through approximately 100 cold emails.
• Built and managed a roster of five Finnish TikTok creators.
• Continued collaborations with all three brands beyond the first month, including smaller follow-on deals.